Marketing Mix Essay Example for Free

marketing Mix Essay overchargeIn this paper I will define what a beloved marketing mix requires and recognise how a caller uses this process to market their product. I have chosen Anytime seaworthiness as my company to do my paper on. Anytime Fitness is a unique panache of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four Ps to deplumate customers. They locate miserable neighborhood clubs unaired to where people live and work. They atomic number 18 a no frills physical exertion union that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness too offers a very good pricing send off for case-by-cases and families.Marketing MixEven with the economy that appears to be slowing down about business are still growing. With people wanting to lose weight and get in conformation some fitness clubs are still expanding. The low cost approach that An ytime Fitness has may be a big reason for their continuing growth. With a good marketing mix Anytime Fitness is a fast growing business. They have tailor made their fitness clubs with the busy person in mind. Anytime Fitness offers small workout centers within three miles of most of their customers homes or work. I will show in this paper what different type of marketing mix Anytime Fitness uses to be a leader in market.DefinitionA good marketing mix includes four main points. These are considered the four Ps of marketing. Product is the first item this can be an actual product or a dish out. some other things that are considered part of the product are the quality, style, and steady packaging. The next item is price decision. This includes pricing strategy, suggested retail price, volume discounting and wholesale price. There could be other items included in pricing but not limited to seasonal and bundling pricing (The Marketing Mix, 2007).Place is the next of the items that mak e up a good marketing mix. This is also considered the distribution of the product or lets moreover says getting the product to the customer. This could be the location you plan to provide your service or product. Generally speaking distribution includes warehousing, distribution centers, couch processing and transportation. Thefinal stage of a good marketing mix is promotion. This stage includes promotional strategy, advertising, personalized sales and sales promotions (The Marketing Mix, 2007).ProductThe term product refers to tangible, physical products as well as services (The Marketing Mix, 2007). I believe the product that Anytime Fitness offers is a great product which is a basic workout center. They have free weights, weight lifting machines and cardiovascular equipment. They also offer free untrammelled tanning with most memberships. All the workout centers are open twenty-four hours a day, three degree centigrade and sixty-five days a year. This is possible by allowin g members in the gymnasium when it is not staffed. This also cooperates to conquer the cost of operating the facilities as well. To allow this to happen, each member receives an electronic key that opens the door. They have a monitor that sounds an alarm if two people try to walk in at the same time. The also have several security cameras that can be monitor at any location a manager or owner may want to use.PlacePlace is concerned with all the decisions involved in getting the right product to the target markets Place. A product isnt much good to a customer if it isnt available when and where its wanted (McCarthy and Perreault, 2005 P 39). Anytime Fitness lives and breathes this statement. This is one of the items that made me change from the mega gym that I was previously a member of. Anytime Fitness locates all their workout centers in small shopping centers close to their members home or places of work. The average distance a member travels to reach a workout center is three miles. They are also opening smart clubs at rate of more than one a day. They also are one of a few fitness franchises to succeed in littler tribe centers traditionally ignored by larger clubs (Anytime Fitness, 2008).PriceYou might think that lowest price is forever release to win. This statement could not be farther from the truth. The best price for the product or service is a more accurate statement. I have one fitness club that charges eighty dollars a month per member. They offer a product that is more than just a workout center. I do not know all what they offer but it appears they offer activities for the kids, rock climbing classes and basically just aplace to relax. So for some people the eighty-dollar price tag is a good call. The gym I was formally a member of offered all different types of group workout type classes and individual trainers. They also had a smoothie bar, a large locker area with a sauna. The price there was forty-five dollars a month. This was a go od price point for what was offered. Anytime Fitness price is only thirty-five dollars per month but as I have described earlier this club just offers a basic workout facility.PromotionWhen planning a promotion you have to also have intend a budget for your promotions. Publicity and public relations are also part of the promotions part of a good marketing mix. Anytime Fitness is not only the largest fitness club but also the sudden growing, fitness club franchise in the world. They nearly doubled in size from 308 to 604 clubs in 2007. They plan to open their 1000th club in 2008 (Anytime Fitness, 2008). One of their promotions that I took advantage of was a pricing promotion. This was a grand opening pricing promotion. When my son sign-language(a) up for thirty-five dollars a month he was told that his whole family could sign up for a monthly rate of fifty-five dollars. I was currently stipendiary forty-five dollars a month for just myself. I now have my wife and daughter signed up with my son and myself for only fifty-five dollars. Good promotions will usually draw in new customers but you also have to weigh the cost of every promotion.ConclusionThere are many an(prenominal) different factors involved in a good marketing mix. Even though there are only four main categories, these points are broken down into many different points. This is all a part of a good marketing plan. The market place is very competitive all going after the same customers. The companies that succeed find ways to attract a large portion of these customers. As you can see different people have different opinions on what a good deal is. Anytime Fitness is marketing their product to the busy person who is looking for more of a convenience style club than a club with many different options for exercising or in some cases even entertainment. I personally prefer this style club to the mega clubs. I was a member of a small club very similar to Anytime Fitness when it built a mega club and closed all the smaller clubs in the surrounding area. Iconstantly had trouble finding open equipment to use and when I was lastly done workout and needed to squander to go to work there was never a shower open. Anytime Fitness found a market they had a chance to succeed in. Their marketing program has help to make them a very successful company.References(2008). The Anytime Fitness Story. Retrieved April 5, 2008, from Anytime Fitness Web site http//www.anytimefitness.com/corporate/about(2007). The Marketing Mix. Retrieved April 6, 2008, from Net MBA Business Knowledge Center Web site http//www.netmba.com/marketing/mix/McCarthy, E, Perreault, W (2005). introductory Marketing.New York McGraw-Hill/Irwin.