Engelsk Stil – God Save the Pub

God indite the Pub Task 1 B. State your opinion about al-Qaida pubs and discuss whether it is a good imagination that authorship pubs go global. A lot of people now would state that the good old English pub is dying, eespecial(a)ly after the smoking ban on July 1, 2007, and the position is that 52 pubs argon closing all week, and much than 6,000 fewer pubs nowadays than just ten age ago, but ironically t here are more places to enjoy a drink now, than just a mate of years ago.And the reason is quite simple, because a lot of the conventional pubs defecate been transformed into a new generation of pubs, the so called motion pubs with elegant beverage and high class food, and some pubs are withal armed service ecological food and beverage. I call up its very domineering that the traditional English pub is being replaced, so the dark and acid tobacco men pubs, today often are guinea pig pubs, with an outdoors minded friendly atmosphere where women as well as chil dren stomach come and talk about whats going on in the local society.Young people today know exactly what they want, and they want it in a very high quality in a loot environment, and thats what most of the new generation of beginning pubs crowd out passing today. UK is an island in more than one sense and the British people take away always been very conservative and afraid of new changes, phenomena also know as nepotism, as we also known from parts of Denmark like Bornholm and so forthtera But since England joined the European Community in 1973 together with Ireland and Denmark, England has tardily changed to be a global and modern country. therefore I think that the transformations of the traditional pub into modern ascendant pubs are a natural teaching nobody can fight against. But question pubs can in my opinion also make a problem for the British. The newspaper of today tells me, that the British has the highest rate of teenage drunkenness, because unfledged teena gers in England are more likely to get drunk than whatsoeverwhere else in the whole industrial world. Personally I hink that one of the reasons why the UK has this world record in teenage drunkenness is because children are allowed to go to the theme pubs together with their parents, and here the children see their parents drinking alcohol in a social environment. When the children turn up they will use/abuse alcohol because it already had been recognized by the parents. A great success in theme pubs in England today is the Irish pub theme . The Irish pub theme started as just another pub theme, but somehow the Irish theme seems to have fallen into the British taste of pub themes, and appears to go on forever as part of the English pub culture.I think that the English pub tradition with all its different themes is a special and unique English piece of culture, and the question is if it is a good idea that theme pubs go global. First of all I think that it is a very good idea to export theme pubs overseas, because countries like Denmark, Germany, France, Holland etc. already have got the traditional English pub for quite a number of years. But the next question is if its already as well late to do such a business.As we well know the Irish pub themes have been overseas for a great number of years with vast success, so to start a global investment in English theme pubs abroad will rarely be any success. At last its worth to mentioning that the financial crises will kill the idea, even before the idea just was a little thought. Task 2 Murphys Memo Date 2 September 2009 From Isabella Knudsen To counselling Sales manager Re New pub theme sentiment in IrelandJust returned from the UK where I have studied the new theme pubs, I like to inform you about my research. The new generation of theme pubs are popping up all over the UK, and it looks like a huge success. The new theme pubs seem to have a great impress on the young generation, and have become such a huge success, that within a short time the traditional Irish pub slowly will die. The new theme pub concept is a transformation from an old-fashioned pub into a modern restaurant. Each theme pub has its own identity.During my visit in the UK I visited different kinds of theme pubs like disco theme pubs, but the most interesting theme was the family and female/children friendly theme pubs. It is also my opinion that people shake off more quality time during their stay in their local theme pub. My idea for a new pub theme should be a merge between a family restaurant theme pub in the daytime and a disco live music pub theme in the night time, every night, or for a start every Friday and Saturday night. That will definitely attract the young people of Ireland.I recommend that centering should let the advertising agency Shandon Advertising perform a commercializeplace survey to obtain some exact knowledge about what aggregations to young people in Ireland. Thank you, Isabella Knudsen Mu rphys 48 MacCurtain St. bobber 22 October 1998 Shandon Advertising Church St. Cork Dear Sir. We are constitution to you, as we fill your expert knowledge concerning a new project. Our market share on the Irish market is decreasing, and therefore we are considering offset a new type of pub. Our sales manager has just visited a number of British pubs which have changed a lot lately.Some have become superpubs with space for 500 or more. Other pubs are theme pubs, to encounter young peoples taste. Furthermore there are pubs, where you can get a wide selection of dishes at reasonable prices. There is almost an entertainment concept for every taste. As we would like to appeal to young people, we intend to start some new pubs on a trial basis. But before we make a final decision, we need some more details. Therefore we are asking you to inform us if you can do some market researches for us We are flavor forward to hearing from you. Yours faithfully MURPHYS Flann OBrien merchandising m anager