Apple International Marketing Essay

1. If you would be working for orchard apple tree (Ipad or Iphone) what strategies would you pursue in score avoid situation like what is casualty today to Nokia orchard apple tree Inc. has already had a spectacular break-through in the technical race when it firstly released Iphone in 2007. Since when, on that point was a revolution in the technology field e pickyly, in the Personal Computer (PC) industry involves smartphone and launch pad computer. If I worked for Apple Inc., in order to retain as puff up as to enhance the smudge of Apple in Todays marketplace, I would apply, position and develop the Relationship marketing with note strategies establish on 4P includes Product-Price-Promotion-Place.ProductFirstly, people confirm to admit the truth that the redeem success of Apple was built on the brilliant products. Comp atomic number 18d to Nokia, Apple already created a key competitive advant get along with that raises gild to a bleak level. The failure of Nokia was a cost lesson for some otherwises mobile phone manufacturer in the world. The primary(prenominal) reasons in the lead Nokia to this moment situation is comp some(prenominal) already bem employ a valuable opportunity in smartphone revolution as well as its products. Even though, later on Nokia unveiled smartphone Lumia only when it did not satisfy the consumers demand and expectation. Nokia products designs ar not spellbinding and fashionable as Iphone. In addition, the products are overage interface, lack of applications and outdated technologies compared to Apples products.Consequently, Nokia loose its leading punctuate value in the mobile phone industry. Meanwhile, Apple realized and took that opportunity then move it into huge success. Hence, Apple should continue the product diametriciation strategy. It mainly focuses on investing much in creating and developing the bare-assed and progressive technologies, which are totally different from competitors. The product s should be usually updated and upgraded in both(prenominal) its special(prenominal) outlook (thinnest, almost lightweight, unique, fashionable and outstanding) and functions (convenient, ease-use, support applications and service etc.). This is the only vogue to make company continue persist in its crown as groundbreaker in the intensive technological competition.PriceSecondly, despite the Apple is assessed as the tech industrys laid-back- price leader with Premium price, people are still get outing to purchase its products at a particular price. The main point is price set based on the product Differentiation strategies. Therefore, in order to exist and grow in the price war, the company not only retain the same price strategy exclusively also use more the pricing Skimming and Reference strategies open a same product line but in different price points depending on the features and drive capacities. It may be better for Apple than using the penetration pricing strategies b y suddenly decreasing the price to expand or approach youthful market.PromotionIn order to get the large impact from media and society, one key in the Apples marketing is its traditional promotion strategies by creating hype and redness before the launch of products. Apple is considered as Phenomenon and each marketing colloquy relating to Word of mouth created huge impact on consumer behavior. Organizing significant campaigns with special slogan to introduce and get emotional response about the new products, which concentrate on the consumer psychology the curiousness, self-esteem, desire and passion in new technologies PlaceFinally, expanding and opening new multi-distribution channels with higher(prenominal) sales meretriciousness ( rat store chain and online sales). Simultaneously, more creating the strong relationship with worldwide retail partners. In conclusion, Relationship merchandiseing based on Differentiation strategies concentrate on client retention and satisfa ction, which in order to enhance, increase customer loyalty and sustainable development. Apple Inc. has to understand the market dynamic to keep its track as market driven by inventing the unique and notional product lines as well as innovation technology.2. On the other hand, if you would be working for a competitor of Apple (Tablet or mobile), what strategies would you consume in order to manage against Apple Apple (Iphone and Ipad) is considered as the biggest rivalry in the PC industry of Samsung (Galaxy S), Nokia (Lumia), Google (Nexus), Amazon (Kindle Fire). Even though, Apple has been dictatorial the PC industry but its target market selection is Market specialization. The weakness of Apple is the limited market share be realize of the allowance price and most Apple content can only unravel on its selected devices. If we are competitors of Apple, we can use the Apples strategies to compete against it. It means we should also apply the Differentiation strategies to prov ide more perceived value to consumer.Every time, Apple releases new product or any application, we might prepare to create and unveil our amazing different products with adding more value proposition. Take for instances, to accompany with product, we can bring home the bacon new innovative or free (or low cost charge) applications, software, movies, TV shows, games, e-books, cloudy computing or even more drive capacity etc. Although, we do not have as strong customer loyalty as Apple has, our competitive advantage is offering the same products quality with a competitive price which is less than Apples but still not too low to confirm our position in the market. In addition, as some Appless competitors (eg Kindle of Amazon) did, they used the bundle pricing strategies combine two or more products and sell these at a reduced price or offer programs taint once but easy to access content on other devices ipad, iphone, tablets . Then little by little getting the expansion worldwide s cale with Full market coverage (different product lines suitable for every(prenominal) customers) through different market entries, distribution channels and marketing confabulation campaigns.3. Make a SWOT analysis for Apple (Ipad and Iphone)Apples SWOT analysisa. Define what are the biggest threats and opportunities for Apple in the emergingThreatsNowadays, the high technology industry seems to be in the Saturation but in the future, people still believe there would be remarkable changes. In the future, the most threats that Apple may face is the intensive and high level in technology competition. The threats might be coming from both existing and emerging competitors. The growing in the market share leads to the resolution that there growth in perception and needs/demands of customers. In addition, there are more and more counterfeit and fake products overflowing market that feign directly to the company image and sales. If Apple cannot find the solution, in short company i s surpassed by others competitors.OpportunitiesRanking as a top leading innovator brings many open-opportunities for Apple. The biggest opportunity of Apple is changes in technology offer new and innovative products. The company can even get and deploy from the outsourcing for its research and development. Creating the technology revolution and changing desire of information age affecting to most generations. As one of the most famous philosophies of strategical marketing pioneer Regis McKenna Markets for new innovative products do not exist, they have to be created, and defined. Therefore, creating and expanding the product/service lines by Apple could support them define its market, raise sales and increase their product portfolio.b. Define what are the biggest strengths and weaknesses of Apple todayStrengthsIn 2012, this is the second time when Apple is be the worlds most valuable brand according to The 2012 BrandZ outgo 100 Most Valuable Global Brands. It is said that the A pples brand success is driven by three elements confidence, competence and customers. might be the reason why people purchase Apples product because they just care about its brand and image. As the David Haigh state in the annual report on the worlds most valuable global brands Brands are the most valuable assets in calling today.They drive demand, motivate staff, secure business partners and reassure financial markets. star(p) edge organizations recognize the need to understand brand equity and brand value when making strategic decisions David Haigh, CEO, Brand Finance plc. Apple is made in creating its identity and emotional branding that all most the consentient world can recognize. Long term brand building will engage consumers on a variety of touch points that create the high loyalty.WeaknessesEntering the Niche market with the premium price strategies, which can considered as Apples weakness. The price wars between competitors will also affect to Apples profits. Moreove r, the companys target market selection is Market specialization then it quite limits the market share cause products provided by Apple meet the demand of middle/ upper clear up and people are interested in innovation technology.ReferenceMr. Francois Simons lecture and materialshttp//www.tutor2u.net/blog/index.php/business-studies/comments/nokia-and-strategic-change-the-essential-a2-business-case http//theapplephenomenon.blogspot.fi/http//www.brandfinance.com/images/upload/bf_g500_2012_web_dp.pdf http//www-sul.stanford.edu/mac/mckenna.htmlhttp//www.wpp.com/wpp/press/press/default.htm?guid=92b52c53-fc68-45e0-aaea-34fe6fbd769b http//www.amazon.com/gp/feature.html?ie=UTF8&docId=100071977 http//www.saleschase.com/blog/2012/04/03/little-known-secrets-of-apples-pricing-strategy/ http//www.saleschase.com/blog/2012/03/13/the-best-of-apples-marketing-strategies/ http//blog.openviewpartners.com/apples-marketing-strategy-history-repeats-itself/ http//blogs.gartner.com/eric-knipp/2009/09/28/co st-leadership-and-differentiation/ http//www.slideshare.net/kaushiik10/apple-inc-marketin-and-distribution-strategy